The topsy-turvy nature of the cannabidiol (CBD) marketplace often receives most of our focus, from economic data to medical research; and keeping pace with CBD’s meteoric rise can be taxing. Besides ‘being in demand with consumers’ and ‘earning an increasing market share,’ CBD’s medicinal value has changed lives in unimaginable ways. Mike Robinson, founder of the Global Cannabinoid Research Center, has an incredibly personal relationship with cannabinoids and has seen firsthand how impactful CBD can be.
Robinson’s personal experience with cannabinoids stems from two major sources, his own experience using cannabis as a multiple cancer survivor and for the treatment of severe epilepsy, chronic Lyme disease, post-traumatic stress disorder (PTSD), and pain management; and as the adoptive father of Genevieve, who is diagnosed with severe autism, epilepsy, and obsessive compulsive disorder (OCD). In addition to treating himself with cannabinoids for several years, Robinson began treating Genevieve with CBD and found it to be incredibly beneficial, which emboldened him to launch his own hemp extract brand, Genevieve’s Dream, Inc. The goal of the company is to bring together the brightest minds in the hemp/CBD industry to develop a unique oil and brand for treating various conditions.
Recently, Robinson launched Who’s Needing Help; an organization that aims to help patients in need by giving them access to hemp-derived CBD/cannabigerol (CBG) products. Folks can help in multiple ways, from covering postage and equipment costs to donating hemp-derived CBD products themselves. Robinson’s organization is fulfilling a critical need for individuals suffering from debilitating illnesses who do not have access to high quality hemp-derived CBD extracts and would benefit greatly from their treatment potential.
What started as a goal of donating 1 million mg of CBD/CBG quickly exploded, as Robinson just recently expanded to a 100 million mg giveaway in just a few days. And he’s sending out supplies every day that include gel caps and tinctures. In addition, he will be teaming up with a Vietnam War veteran to expand his giveaway to other veterans in need.
When looking at Robinson’s experience as a dedicated advocate, philanthropist, and researcher, it becomes immediately clear that the industry needs more folks who emphasize the human element behind cannabis. We should all continue to educate the public on the potential benefits of cannabinoids and ensure people in need have access to this important medicine. Fortunately, we have people like Mike Robinson leading the charge.