Fort Lauderdale, FL, July 27, 2020 – Veritas Farms, Inc. (OTCQB: VFRM) (“Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids, is pleased to announce the Company has made significant upgrades to its customer transparency efforts and its e-commerce platform by launching a Certificate of Analysis Finder, a redesigned homepage, and additional functionalities on its website, www.theveritasfarms.com.
The Certificate of Analysis (COA) Finder added to the website makes all of the Company’s third-party test results available to customers either through a product lot number search or a search by product type.
All Veritas Farms’ Certificates of Analysis are provided by I.S.O. (International Organization for Standardization) certified independent laboratories and are correlated to the lot number of each product. The Company tests every product for cannabinoid and terpene content, as well as heavy metals, pesticides, residual solvents, and microbials.
Alexander Salgado, CEO and co-founder of Veritas Farms, commented “We are proud to launch our Certificate Of Analysis Finder on our website. All of our Certificates Of Analysis for our products are now available in an easy, searchable function that’s available to the public. We believe the hemp industry requires this level of internal transparency while the industry awaits FDA guidance and we hope our consumers will appreciate the additional transparency afforded by allowing online customer insight into the quality of their products.”
The Company also recently unveiled a newly redesigned homepage. The homepage redesign improved upon the branding and aesthetics of the site and is also designed to increase traffic to the site and conversions and support continued e-commerce revenue growth. In line with the new e-commerce homepage, the Company has also added functionalities designed to enhance the customer experience, increase average order value, and increase the lifetime value of customers. One such feature is the expansion of the Company’s popular subscription program to include tinctures, offering customers a 10% discount for signing up for a monthly program.
About Veritas Farms, Inc.
Veritas Farms, Inc. (OTCQB: VFRM) is a vertically integrated agribusiness focused on producing superior quality, whole plant, full spectrum hemp oils and extracts containing naturally occurring cannabinoids. The Company currently owns and operates a 140-acre farm and production facilities in Pueblo, Colorado, and is registered with the Colorado Department of Agriculture to grow industrial hemp. The Company markets and sells products under its Veritas Farms brand and manufactures private label products for a number of leading distributors and retailers.
Veritas Farms brand full spectrum hemp oil products include vegan capsules, tinctures, formulations for sublingual applications and infused edibles, lotions, salves, and oral syringes in a variety of size formats and flavors. All Veritas Farms brand products are third-party laboratory tested for strength and purity. The Company files periodic reports with the Securities and Exchange Commission, which can be viewed at www.sec.gov.
For additional information and online product purchase, visit www.theveritasfarms.com.
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Cautionary Language Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, including those with respect to the Company’s mission statement and growth strategy, are “forward-looking statements.” Although the Company’s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve many risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Potential risks and uncertainties include, among others, general economic conditions and conditions affecting the industries in which the Company operates; the uncertainty of regulatory requirements and approvals; and the ability to obtain necessary financing on acceptable terms or at all. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the Securities and Exchange Commission. The Company assumes no obligation to update any of the information contained or referenced in this press release.